<<Home Niagara Falls Reporter Archive>>

Jim Wise Headline TBD ( please refer to final PDF)

Earlier this month the Seneca Gaming Corporation fired Jim Wise their senior vice president of marketing. Wise, who joined Seneca Gaming in late 2009, was "relieved" of his duties on Jan. 3.

A 23-year casino industry veteran, Wise held senior marketing and public relations positions at several casinos, including the Sands Hotel & Casino in Atlantic City, Argosy Gaming, Hollywood Casino Corporation and was vice president of marketing for Mohegan Sun at Pocono Downs in Pennsylvania.

Wise led overall marketing strategy and initiatives, including marketing, advertising, promotion and player development, for the Seneca Gaming Corporation's three western New York casino properties-Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel and Seneca Buffalo Creek Casino.

Seneca officials are tight lipped about the cause of Wise's removal.

Sources said that Wise was fired from his mid six figure job because he was, despite his high profile, not delivering enough customers from Niagara Falls Ontario and elsewhere, as the Senecas are feeling the burden of competition.



Niagara Falls Reporter - Publisher Frank Parlato Jr. www.niagarafallsreporter.com

Jan 21, 2014