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Advertising Pays Off for Barber at Beau Cheveux Salon

By Frank Parlato

Andy Ranaletti at the Beau Cheveux Salon.

It is the policy of this newspaper to try to ensure that advertisers make a profitable investment when they advertise. So the Reporter recently visited Andy Ranaletti, the barber.

When Ranaletti is referred to as a barber, it is meant in the true tradition, as a man well versed in the barber's art.

He is a counselor of the hair, a fashion expert, a style coach.

Ranaletti creates by taking away.

He performs his art, the art of barbering, at The Beau Cheveux Salon, on 9200 Niagara Falls Blvd. And while the salon is mainly for women, he is the salon's licensed barber for men.

Andy Ranaletti has told us he has seen an increase in business since he started advertising in the Reporter.

"Every day since my shop has appeared in pages of the Niagara Falls Reporter, I have, every single day, been receiving new walk-in customers who say they heard about me from the Reporter," he said.

"The newspaper has personalized me to the public," he said. "I’ll be dining at a restaurant or shopping and people will approach me and say, 'Hey, you're the barber I read about in the newspaper - pleased to meet you.' It is truly amazing how many people read the Niagara Falls Reporter."

But it is not the Reporter that has made him famous.

It is talent.

Ranaletti knows what he is doing. He knows whether to start in the front or back, top or bottom, whether to swivel the chair or walk around.

One can let him do his work and listen to the snip of his scissors, their two gleaming halves talking of the balance that is here. Snips and trims, the comb and the blade, the hair moving toward the scissors.

When he flaps off a sheet, dusts off a shoulder and shows you the work with a mirror.

You know what you have.

A good haircut always makes you feel at least a little better.

Sometimes, a good haircut is a virtual comeback.

And while it is a sad fact that what’s inside your head may not be noticed, what will be noticed is what’s on your head - your hair.

And, as Andy Ranaletti knows, sometimes, you're only as good as your last haircut.

A good haircut can sometimes fix the wrongness in you. And that is what this barber does. He helps restore the confidence that you are now ready for the world.



Niagara Falls Reporter - Publisher Frank Parlato Jr. www.niagarafallsreporter.com

SEP 24, 2013