IT MAKES SENSE TO ADVERTISE
We think there are some pretty good reasons to advertise in our publications, Artvoice, The Niagara Falls Reporter, the Front Page and the South Buffalo News both in print and online editions:
Our job – if I can see straight and hear clearly and understand – is to make advertising and run advertising that is seen and read and heard – and remembered – for its reasonable and compelling truth.
– Fairfax Cone, Foote, Cone & Belding, Chicago
Advertising [is] one of the most fundamental ways to sort out information. And that’s the gift of advertising – to connect with people in a human way – to make the kind of emotional connections that are at the core of storytelling.
– Eric Schmidt, CEO, Google
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
– Steuart Henderson Britt
Stopping advertising to save money is like stopping your watch to save time.
– Henry Ford
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
– Stephen King, former JWT Executive
Nobody counts the number of ads you run; they just remember the impression you make.
– Bill Bernbach
Nobody reads ads. People read what interests them, and sometimes it’s an ad.
-Howard Luck Gossage
So what’s our short answer to why some advertising imagery lasts a long time? It goes something like this – the unconscious mind says: “Look at this!” And the conscious mind responds: “Wow, that was something!”
– Charles Young, Ameritest
Make it simple. Make it memorable. Make it inviting to look at
– Leo Burnett
The most effective advertising embodies the understanding that it needs to sell to the ‘whole consumer’ – head, heart… and hands.
– Charles Young, Founder/CEO, Ameritest
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
– David Ogilvy
Advertising, to be successful, must be truthful or it ceases to be read or believed, and at that point it ceases to be advertising.
– William A Marsteller, Chairman, Marsteller Inc
For advertisers, what’s important about emotion is the motion in emotion.
– Charles Young, Founder and CEO, Ameritest
Creativity without strategy is called art, creative with strategy is called advertising.
– Prof. Jef L. Richards